SMX GO 20240513.3

InContext Solutions, recognized as a leader in 3D visualization retail software, has recently integrated augmented reality capabilities into its offerings. This innovation enables Field Sales Merchandising teams to visualize and validate in-store concepts directly on-site, using any mobile device. Through InContext’s virtual merchandising platform, ShopperMX, field representatives can now utilize a mobile application to strategically place augmented displays, endcaps, coolers, and planograms, facilitating a more immediate understanding of the size, appearance, and overall feel of merchandising concepts. This advancement allows for enhanced engagement and buy-in from retail partners, moving away from traditional reliance on flat images or physical materials such as 3-ring binders and printouts. The app also provides users with timely updates on displays and shelf sets directly to their mobile devices.

Advantages of SMX GO

• Enhanced confidence when selling new displays and equipment with assurance that the planogram is set correctly from the outset.
• Cloud-based access for seamless operation.
• 3D models that accurately reflect true-to-size specifications.
• A measurement tool that evaluates available space and indicates which displays or equipment will fit appropriately.
• Planograms presented as “pictograms” for better visualization on top of the real-o-gram.
• Administrative oversight for managing the deployment of 3D content to specific users.
• Notification capabilities for store staff when a new planogram is issued.
• Assurance that relevant planograms remain readily accessible within the app.
• Improved feedback mechanisms between store operations and headquarters.